Do you want to install Facebook pixel on your Shopify site? It's actually pretty straightforward.
Facebook is listed as one of the Sales Channels on Shopify. This means Shopify makes it super easy to integrate your Facebook Ad account and set up necessary Facebook pixel events. Because Shopify has direct integration with Facebook, you don't have to worry about missing important pixel parameters like dollar amount on check-out. This is all taken care of by Shopify.
Go to your Shopify admin panel and click on the "Facebook" link under the "Sales Channels" menu:
The next screen will give you three options; select "Facebook Marketing" and hit "Start setup":
Next, you need to connect your Facebook account that is associated with your Facebook Ad account.
If you don't have an existing pixel, Shopify will create one for you. GHit "Finish setup" and you're all set!
You can now navigate to your Facebook Ad account and create your first ad campaign. Here is our post showing you how to set up a campaign with a conversions objective.
If you are looking for ways to simplify your Facebook Ad Management, check out Boostify! With Boostify, you focus on strategy while we manage your campaigns!