November 12, 2021

How to Use Facebook Ad Library to Search for Your Competitor's Ads

How to Use Facebook Ad Library to Search for Your Competitor's Ads

The Facebook Ad Library is a treasure trove for marketers. The feature aims to give all Facebook users access to data about every currently running advert on the network. Since its inception, it has provided peace of mind to the government, avid followers, and regular users by allowing access to disseminated content through social media. Not only that, but it's also a platform for marketers to gain information and insight.

It can be challenging to create a Facebook ad. However, any advertiser may use the Facebook Ad Library to get ideas from previous successful campaigns created by many of the finest in the industry.

What is Facebook Ad Library, and how does it work?

To promote transparency, Facebook chose to make info on all running ads on its platforms available to everyone, and yes, even those without Facebook accounts.  Each ad currently showing on Facebook and Instagram that is no longer operating is also in the library.

For advertisers, the Ad Library is a platform that allows you to see all of your competitors' ads in one spot. It also serves as a highly essential tool for people absorbed with politics as it enables users to know who is supporting what, how much they've paid, and their demographic reach. This is critical because the digital marketing industry can be competitive. You can eventually drop behind if you don't keep a watchful eye on what your competitors are doing.

The greatest approach to obtain information and encouragement from your competitors' advertisements is to use the Facebook Ad Library. It assists you in staying ahead on your marketing tactics.

What is the best way to use the Facebook Ad Library?

It's easy to use the Ad Library. Facebook has done its best to make it as easy as possible for anyone to obtain ad information, even if they've never used Facebook or operated a Business account.

1. Go to Facebook Ad Library.

The page will appear to be a conventional search engine once it's loaded. Before continuing, double-check that you have the correct nation chosen in the upper right of your screen.

2. Select a category.

You must first select a category before searching for an ad.  If you're searching for a commercial ad, go ahead and click "Search all," as shown in the image below.

3. Look up a brand.

Enter the brand or company name that is running the advertisement to find it. The text you type should bring up all of the pages that contain relevant words. Tap the page of your selection, and it will bring up all the advertisements the brand is currently showing.

4. Click on the adverts that interest you.

You may get additional information about individual ads by clicking "See Ad Details" under each one after you've chosen a page and pulled up all of their adverts. This contains the ad's start date, the platforms it's running on (such as Facebook, Messenger, etc.), and whether there are numerous versions of the ad running.

Make Use of the Filters

You may refine your search by using specific filters while looking up a brand name and seeing their adverts:

  1. Language - the drop-down lets you choose the language you're most comfortable with. However, if there are no options available, you can proceed to Platforms.
  2. Platform - You may choose which Facebook product you want to see adverts for by going to Platform. If you're looking for an ad you saw on Messenger, for example, you can select "Messenger" from this page to narrow down the results.
  3. Media Type - when selecting this filter, you can choose the format of the ad you only want to see. For example, if you only want to see memes, you can select them from the drop-down. You have options ranging from images, memes, a combination of both, videos, no image or video at all, to selecting all media types.
  4. Impressions - refer to the number of views an ad has had. You can sort the adverts based on their number of impressions. You can utilize this filter to see which ads have received impressions over a given time period.

Tricks and Tips

So now you understand how to use the Ad Library, here are a few marketing techniques that can help your company stay ahead.


If your company employs Facebook ads, then it means it's time to take the opportunity to use the Facebook Ad Library. There's no excuse not to use it because it's free, simple to use, and there's a plethora of information left for exploring. 


Too busy? Too much to handle? Leave the work to us! If you got problems or don't have the time to wade through hundreds of competition adverts, sign up at Boostify! Let's discuss what's best for your business and see what plan works for you.