December 9, 2021

Retargeting Facebook Ad Campaigns: A Step-by-Step Guide

Retargeting Facebook Ad Campaigns: A Step-by-Step Guide

Facebook is the most popular social media platform, with over a million people all over the world. It's no surprise that they have a gold mine of information that advertisers can utilize all their marketing budgets.

Facebook is an unrivaled tool in any digital marketer's armory, from newbies to experienced specialists. Now, how can you use it to ensure that the appropriate consumers encounter your adverts at the ideal time and place? What you need is a small piece of software that allows you to track. Say hello to the Facebook Pixel.

The Facebook Pixel

The Facebook Pixel allows you to simply tag clients who have viewed material on your site or channels in a pool of random people on the internet. Most notably, it can do everything from creating bespoke demographics to optimizing ad campaigns with interactive advertising and tracking how well they perform.

It has the potential to make your campaigns not just more efficient but also more effective when implemented appropriately. Retargeting is an ideal way for digital marketers to leverage Facebook Pixels to exceed their goals.

How to install the Facebook Pixel

The Facebook Pixel may be added to your site via:

Facebook has worked with a number of services that make it simple to connect your networks to Facebook Pixel. You can have your Facebook Pixel fully operational in minutes with just a few clicks.

How does retargeting work?

Retargeting is a technique that informs your clients that you are a functioning business even though they have left your website. Marketers usually use this tactic to check up on a prospective client who did not convert on the first encounter or someone who already demonstrated a buy history.

Although these are often used interchangeably with remarketing, they are distinct in one sense: channel. Cookies are for retargeting via pixel on a page to help assess whether or not someone should see ads. It frequently takes the shape of native or display adverts. Remarketing makes use of lead-generating techniques such as obtaining contact information from offers and segmenting mailing lists.

Simple Tricks to Increasing the Effectiveness of Your Retargeting Campaign

Though it may appear daunting initially, the Facebook Pixel simplifies retargeting even for inexperienced marketers. Maximizing ad spend is merely a few taps away, thanks to connected platforms and simple ad administration.

Here are simple procedures to ensure the success of your retargeting campaign:

What is a Custom Audience and Why Should You Care

Every good remarketing campaign relies on Custom Audiences. You can quickly categorize your audiences by knowing which clients trust your business.

Custom Audiences are groups of consumers who are already in your sales funnel. Whether they've provided emails, contact details, or account information, Facebook will be able to locate them, and you'll be sure to notify them about your services and why they're relevant to them through adverts.

Customers will remember you if you provide them with valuable material. They are more willing to believe your offerings and move on to the next level if you give them precisely what they want or need at each stage of the sales process.

You're more likely to convert consumers who have already shown a tendency to buy into not just paying subscribers, but lifelong brand champions, if you sell to them.

Configuring Your Retargeting Ads

It's crucial to create the right marketing objective when launching a retargeting campaign. 

  1. Select "Conversions" if you wish to increase your sales.
  2. Choose website traffic if you want more visitors. That's all there is to it.
  3. Select the Custom Audience in the ad set section.
  4. You can further divide your Ad set based on a number of critical characteristics. You can limit down your target consumers who are most likely to convert by including or omitting a specific type of audience factors such as geographic region, age, gender, or hobbies.
  5. When employing specific audiences, we advocate not limiting them down anymore. We do this since they are already highly qualified visitors.
  6. Finally, you can select the media and captions you want to use in your retargeting campaign.

If you're going to place text on a photo, keep in mind that it can only take up around a certain percentage of the image space. If you don't, your ad's delivery will be affected, and it may not be viewed at all.

It's always a great option to tailor your chosen photographs, GIFs, and videos to the point in your sales funnel where the customer you're targeting is.

The Value of Retargeting

Every marketing campaign aims to find clients who will convert into sales. Even while there are thousands of potential clients, only a small percentage of them are ready to buy at any set moment. Previously qualified leads from marketing or sales are still worth the effort.

Retargeting is one strategy to keep your connection with your existing clients engaged as more and more companies enter the digital arena day after day. It is becoming progressively important to keep cultivating clients even after the first transaction.

Retargeting not only maximizes existing ad spend by making campaigns more profitable but also makes them sharper. You must first gain a better understanding of your existing clients to learn how to handle new buyers.


One of the most measures to assuring your account's success is to set your retargeting campaigns properly. You might expect your ROAS to be lower if you're operating almost all of your accounts through recruiting campaigns. Retargeting can assist offset the reduced ROAS and elevating your business to new heights. You could also set aside some money to remarket to former clients, as this is usually a lucrative consumer group.


If you want more insights about Facebook ads or need help with social media optimization, just give us a tap. Sign up at Boostify and learn how to make the most of your ad spend at an affordable cost!